Saturday, August 16, 2008

Watchmen movie - Commercial contest

 A couple of months ago, Zach Snyder (director of Watchmen) posted a contest on YouTube inviting everyone to create a fake commercial for one of the fake products that exists in the Watchmen universe.  These focused primarily on the products put out by Adrian Veidt, one of the main characters of Watchmen.  Veidt was a costumed adventurer named Ozymandias who got out of the hero game right before the government passed an act outlawing vigilante heroes.  Veidt proceeded to cash in on his hero fame and by the time the movie starts (about a decade after this anti-vigilante act), he's a billionaire many times over.  (this moment in Watchmen history brought to you by Irony Coast Films)

Anyway, Veidt product logos, animations and product shots were provided to everyone to facilitate creation of commercials for these products.  The winners would be put on display on a giant bank of TVs that Ozymandias watches from his secret base.  There will be dozens of TV's all flashing tons of images, so the chances of anyone actually being able to pinpoint any of these fake commercials would be remote, but that's not the point.  WE'D know we had something we created in the Watchmen, and that was all the mattered.

So I thought about what I'd produce that I didn't think everyone else would already be doing and I settled in on Veidt Sport (his line of atheletic shoes).  And since Ozymandias/Veidt's personal theme is Egyptian, and Ramses II in particular, I went along that route.

I wasn't chosen as one of the finalists, but I still had lots of fun doing it.  Congrats to the winners.  They were all very deserving. 

No comments: