Monday, May 12, 2008

Seinfeld / Superman team-up. Part 1 - "A Uniform Used to Mean Something"

Back in the olden days before "Viral Video" and YouTube, way back in aught-four, a herald of things to come emerged on our computers. It wasn't the first web-only video advertisement, but it was the best, and all these many years later, it's still one of the best.

Jerry Seinfeld teamed up with American Express to produce a series of brilliant videos teaming Seinfeld up with an animated Superman (played to perfection by Patrick Warburton). It's all live action, but Superman is animated. And Superman's portrayal is right out of an episode of "Seinfeld"

Brilliant concept, brilliant execution, and brilliant tie-in. I'll have to do some research to see how this whole thing worked for American Express. Here's a link to the the website (or at least to the company that created the website that still has a working link available on their site)

There were three official videos, a sing-a-long flash video, and a Today Show interview. I'll be doing a retrospective on one of them every day this week. But without any further ado, here's part one.

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